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BEATLES INSIDER AND MUSIC INDUSTRY EXECUTIVE
KEN MANSFIELD PENS MEMOIR OF ROCK’S GREATEST ERA:
THE WHITE BOOK

The Beatles, the Bands, the Biz: An Insider's Look at an Era

Includes Never-Before-Told Accounts About The Fab Four, The Beach Boys, Roy Orbison, Waylon Jennings, James Taylor, Harry Nilsson and Many More (that's where Brute fits in!)

Book Available w/Limited, Numbered Edition a la The Beatles’ “The White Album”

-- Ken Mansfield has worked with some of the biggest giants in the rock ‘n roll and the country music genres. As the former manager of the Apple Records label, he was invited by his bosses, The Beatles to be among only a handful of eyewitnesses to catch their last-ever gig on the rooftop of their London headquarters on January 30, 1969. He was a loyal employee and companion to John Lennon, Paul McCartney, George Harrison and Ringo Starr both during the band years and well after their breakup in 1970. He was present when they composed some of their most enduring tunes. As a record label exec and Grammy Award-winning producer, he also worked on the marketing, promotion and production of dozens of top-selling artists, such as the Beach Boys, and was also a major player in country music in the 1970s as producer of choice of the groundbreaking Outlaw movement, whose impact is still felt in the genre to this very day.


Some of the great stories in the book include:

-- Spending hours with the Beatles on the floor of the yet-to-be-furnished Apple offices in London mulling over whether “Hey Jude” or “Revolution” should be the A-side of their first 45 with Apple Records in 1968. Ken was assigned to visit top rock radio stations in the U.S and have the DJ’s vote for their favorite; naturally the consensus was for “Hey Jude,” which was then ultimately chosen and became one of the most successful singles in their career.

-- Ken was among the very few of the Fab Four associates to witness the historic last Beatles concert on the rooftop of 3 Savile Row, Apple’s headquarters in London, on January 30, 1969 - spot him in the Let It Be film wearing the white raincoat, sitting next to Yoko Ono and Maureen Starkey, Ringo’s wife. Because it was bitter cold, they were huddled together against the smokestack; for a while Ken stood a few feet away from Harrison holding up four lit cigarettes, so that the guitarist could reach over and warm the tips of his fingers in order to feel his guitar strings.

-- John Lennon and Yoko Ono protesting on Mansfield’s decision not to release a single on Apple Records called “The King of Fuh” in the U.S After Ken stated that the lyrics would be blatantly objectionable by American standards, Lennon said, “we thought you were one of us, Ken…but it looks like you are just one of the establishment like everyone else, after all… we thought we could trust you of all people to understand the concept behind the whole Apple enterprise… we didn’t know you were sent over here from the ‘land of the free’ to act as Apple’s personal tight-assed censor!”

http://fufkin.com/columns/gold/gold_01_05.ht

BBC Oxford Music
Brute Force/Misty's Big Adventure @ The Cellar, By Jon Surtees

Scram Magazine
By Kim Cooper, Editrix
Brute Force (celebrated in Scram #3 and again in this issue) was the most unlikely Scramarama performer, more so than even the Music Machine. Who would believe it would be possible to lure this mysterious sixties auteur out to California, or that when we did he would deliver a performance powerful enough to captivate every soul in attendance? I tracked down Stephen Friedland early in the planning stages of the fest, meeting with him and daughter Lilah in a NYC jazz bar. My pal Keith Bearden came along for moral support, because I was frankly intimidated and somewhat starstruck by Brute! He quickly put us at ease with his charming conversation, and demonstrated his people skills when a drunken East Indian joined our party and shared a lifetime of pain and resentment. Brute patiently drew this troubled person out, calmed his outbursts, and sent him on his way. A couple days later I met again with Brute and journalist Dawn Eden, and tentatively asked if he'd be interested in playing Scramarama. To my delight, he immediately agreed. While financial concerns and the events of September 11 inserted some snags in the works, this was one artist that I didn't want to let get away. Special thanks go out to Andy Zax, for all his encouragement when it seemed least likely to fly. I knew it was all worth it from the moment Brute sat down at the electric piano and started playing those weird and wonderful songs. His performance, encompassing music, prop comedy and audience participation, was incredibly moving and hilarious. We didn't want him to leave, and now we all want him to come back.

LA Times
By Falling James, Entertainment writer
But Scramarama was great for so many other reasons, like my first experience with Stephen Friedland, who performs solo under the name Brute Force. He was once on Apple Records, and had his Apple single, "King of Fuh" (reverse the words), banned. He played in and to the vacant spaces of the giant theater. I sat in the first balcony, by myself, spying on him. He played a small electric piano, these really lovely melodies with absurd lyrics, like "To Sit on a Sandwich," which has this timeless, intense urgency and yet it really is literally about sitting on sandwiches. And the one about the world being full of so much bullshit, a song about cows, had this really appealing tumbling piano riff. Brute Force did comedy too, like inventing a new pep-rally cheer for downcast Hollywood . . . acting out sounds of various letters of the alphabet and props he played with . . . and then finally the simply beautiful, dainty ballad about the fuh king, such a pretty and emotional (and yes, silly) song no matter which level you take it on. Mr. Force was a wondrous revelation to me, and I was inspired and charmed by his multi-leveled, intelligent and loving approach to his performance. Plus he was hilarious. Plus his songs were glorious.